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Staffing & Recruiting

Websites and search for staffing and recruiting firms

A staffing firm has to sell to two audiences who want opposite things, and the one that usually gets ignored is the candidate. Candidates research employers harder than customers research vendors, and they research on Glassdoor and Indeed long before they reach your site.

How this buyer actually decides

Clients want proof you can fill roles. Candidates want proof you are not going to waste their time. Both check what other people said about you before they ever fill in a form.

Where the job gets lost

  • Employer reviews under an old company name that nobody has claimed or answered
  • An applications flow that dumps into an inbox instead of the applicant system the recruiters actually use
  • No careers content, so every candidate arrives through a job board that charges you per applicant
  • A site that talks entirely to clients, leaving candidates to judge you on strangers' reviews

What we put in place

  • Applications wired directly into the applicant tracking system already in use
  • Employer profiles claimed and answered, so the reviews page stops being a liability
  • Careers pages that bring candidates in directly instead of renting them
  • Tracking by source, so you can see which channel actually produced the hire