Law, Finance & Professional Services
Websites and search for professional practices
Nobody shops for a lawyer or a lender the way they shop for a sofa. They ask someone they trust, then they look you up to confirm the recommendation was sound. The website's job is not to win the lead. It is to avoid losing one you already had.
How this buyer actually decides
Referral first, verification second. By the time they reach your site they are looking for reasons to feel comfortable, and any inconsistency between what they were told and what they find reads as risk.
Where the job gets lost
- A referral looks you up and finds a thin site that undersells a serious practice
- Old press, a forum thread or a review from a previous firm name sitting on page one of your own name
- No named people, in a business where the entire purchase is the person
- Contact routed through a form with no response time, in a category where slow means gone
What we put in place
- A site that confirms the referral rather than undermining it
- Page one of your own name owned by things you control
- Real people, real credentials, real matters handled, without overclaiming
- Clear contact paths, because this buyer will simply call the next name if yours is friction
Work we have done in law, finance & professional services
Real builds, not mockups made for this page.
What we usually recommend here
The Presence package
For a referral business the search result on your own name is the whole battleground, which is exactly what Presence is built to take.