Auto & Dealers
Websites for dealers, shops and specialist auto
Auto splits cleanly. At one end somebody needs a repair now and picks whoever looks reachable. At the other, somebody is spending six figures on a car and will study every photograph you publish. The same generic template fails both.
How this buyer actually decides
Fast and local for service. Slow and visual for a purchase. In both cases the photography carries more weight than any copy on the page, and thin inventory presentation reads as a thin operation.
Where the job gets lost
- Inventory shown in a grid of dark phone photos that make good stock look ordinary
- No financing or trade path, so a serious buyer has to guess at the next step
- For service, the same problems as any trade: an untappable number and an empty Google listing
- A site that cannot be updated quickly, so what is listed and what is on the lot disagree
What we put in place
- Inventory presented properly, because at the top end the photography is the sales pitch
- Clear paths for financing, trade and enquiry rather than one generic form
- For service work, the local search and profile foundation that gets the call
- A site you can actually keep current, since stale inventory costs trust immediately
Work we have done in auto & dealers
Real builds, not mockups made for this page.
What we usually recommend here
The Presence package
Dealers and shops both live or die on how they look when someone searches the business name, and specialist inventory needs the search work to be found at all.